Instagram moms: motherhood mobilizations by 2022 election candidates
Keywords:
motherhood and politics, gender and media, Instagram, electoral campaignsAbstract
Motherhood, historically seen as an impediment to female political participation, has been reinterpreted by some candidates, becoming a central element in their campaigns. This study investigates how motherhood is mobilized on Instagram by candidates for the 2022 elections, analyzing their strategies and the meanings attributed to this experience in the construction of their political image. To this end, the profiles of eight candidates from different regions and political spectrums were analyzed over the course of a year.
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